BUZZ | New iPhone Challenger - War Has Only Just Begun!

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It's official, after months of hard work and well kept secrets, the internet master, Google, is launching its latest technology gem: The Google Pixel Smart Phone - performance and quality, Google announced its Smartphone, Google Pixel, as a direct competitor to the iconic iPhone 7 that launched at the beginning of the month. Has this smartphone rivalry officially started between these two giants despite the saturation of the mobile market? We can safely say so.

google-pixel

Last Tuesday, Google mentioned the Pixel and Pixel XL, the first phones that have been created from scratch, designed, conceptualized and tested in-house by Google. There were signs before the storm: the 6-year running Nexus programme (experiment), and then Google moved into the Smartphone hardware business (USD 400bn). They took the risk to have conflicting interests with partners like LG Electronics and Samsung Electronics. Google is even making their own accessories like cases or cables, they manage everything in-house such as inventory, carrier relationships building, components sourcing, supply chain deals and distribution.

The Pixel project started in the summer of 2015, approved by the CEO Sundar Pichai, the development itself began last spring / autumn (Europe). Mid-April, all the different division have been reunited (Google Glass, Chromecast and Pixel) and they now work together. In that direction, more and more of the phones' internal systems will be created in-house, as eventually its own custom "silicon" (customized processors that make devices work faster).

Moreover, the Pixel phones will be the first to use the last version of Android, Nougat 7.1, complete with Google tie-ins like camera pro effects, live chat support, automatic cloud service.

What are the real improvement and competitive assets?
- Metal Frames and honed bezels and edges
-  5.0-inch 1920×1080 AMOLED screen
- 4GB of RAM
- Between a 32GB or 128GB storage bank
- 2770mAh battery
- The camera can snap photos quicker than the blink of an eye
- Brilliant photos in low light, bright light or any light
- Possibility of twisting the Pixel mid-air to start using the selfie mode
-  Fingerprint scanner that doubles as a normal trackpad
- Reduction of the shakiness in the recorded video
- Faster touch screen response time
- Powerful Google Assistant: offers suggestion based on previous queries
The Google Pixel XL is different only in size. At 5.5-inches, the screen also boasts a 2560×1440 AMOLED screen and the battery is bigger: 3450mAh.

See below the Google Video presentation (click on the link)

https://youtu.be/jAG8XEW7KiE

Wanting to be really competitive, the prices aren't exorbitant: US$649 for the 32GB Google Pixel and US$749 for the 128GB model.

Sources
Bloomberg LP (c)
gearburn.com

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